August 7, 2012
New Concept Nutrition to distribute Anitox feed safety products in North Africa
Press release
Anitox Corporation, US-based solution provider for feed/food safety and milling efficiency, has appointed New Concept Nutrition to distribute its products in Algeria, Morocco and Tunisia.
The agreement will further enhance Anitox''s ability to distribute its range of feed safety and milling efficiency solutions in North Africa, whilst providing New Concept Nutrition''s customers in these countries with access to Anitox products, technologies, technical expertise and engineering support.
Announcing the agreement, Roger Mann, regional director for Anitox in Europe, Middle East, Africa and Asia Pacific, says, "We are delighted to be working with New Concept Nutrition and regard this as a very mutually beneficial partnership between the two companies. Food manufacturers and retailers throughout the world are setting increasingly high standards of safety and hygiene, so it is vital that feed manufacturers and livestock producers are able to meet their requirements"
Ait Boulahsen, added, "Anitox products and services have excellent potential in Algeria, Morocco and Tunisia, where increasing food safety legislation makes it essential for livestock producers to operate to higher standards, while rising raw material costs require feed mills to operate more efficiently in order to supply quality finished feed at affordable, sustainable prices.
"Feed manufacturers are also looking to produce more consistent, higher quality products and a key part of that is to achieve consistent moisture content. Moisture loss is inevitable during manufacture and has a direct impact on feed quality, production and profitability. This is particularly important in very hot climates such as in North Africa," he adds.
New Concept Nutrition, a consulting and feed additives company based in Meknes, Morocco, was formed in March 2011 as a joint venture between Dr A. Ait Boulahsen, PhD, consultant and former Professor of Poultry Science at the Moroccan National College of Agriculture, and AgroVet Alliance, a Dubai-based distributor with more than 10 years'' experience in these sectors.